Donning socks becomes a ritual with Istanbul-based Dueple.
With names like White Jack, Black Star, Egg Master and Bay Watch, Dueple, the five-month old sock brand features a surprisingly subtle collection of 31 solid colors.
Nathan Levy, the self-proclaimed “sock-man” and founder of Dueple, the stylish sock label, has revived the Italian method of knitting which uses the double cylinder technique, once reserved exclusively for the luxury sock sector. With 36 years of sock manufacturing experience, Levy is steadfast in his commitment to producing quality socks at an affordable price. Levy and Yaara Agnon, Dueple’s creative director, joined forces with Alpin, a family operated business in Istanbul, known as a premier manufacturing factory throughout the world. Together, they developed SWIIT, a line of gentle-grip socks designed to hug the leg without applying extra pressure. Made to accommodate persons with diabetes or leg sensitivity, SWIIT by Dueple facilitates blood circulation without compromising on style or quality.
Packaged in simple brown paper boxes colored in warm tones of vintage-esque insignia, a signature motif conceived Haifa-based artist-collective Broken Fingaz, Dueple’s clientele range from skateboarders and school girls to business professionals and grandparents. There is a DIY quality to their user friendly website allowing patrons to customize their desired pair of socks. Once you pick your color ranging from basics of grey, white and black to less obvious choices such as a soft green called Minty Pears or its darker cousin, Melancholic Pistachio; a pale purple called Perfume, Honey I’m Home, a creamsicle color, Alligator, an olive green, to name a few, you can then choose the height (crew or ankle), texture (ribbed or plain) and thickness (regular or fine) of the socks. The brand collaborates with international artists and photographers to keep their visual identity as fresh as their product. With outlandishly patterned socks flooding the market today, Levy and Agnon stand firmly behind the prediction that “the future of socks is in solid colors.”
- Tags: DESIGN